Thielen Ideacorp, a full-service marketing and communications agency and Charles Looney Advertising, both of Fresno, Calif., entered into a strategic alliance.

Looney Advertising brought all clients to Thielen’s downtown Fresno office, located at 970 Van Ness, and is operating under the name Thielen Ideacorp.

The purpose of the strategic alliance is to improve client service and combine the resources of a large agency with the intimate client service of a small boutique.

“This move immediately enhanced the level of service we provide to both agency’s clients,” said Mike Thielen, Owner and CEO. “By forming this strategic alliance, we are aligning two agencies with different strengths which results in better service to our clients.”

Blair Looney, Owner of Looney Advertising, maintains his high level of involvement with his clients and day-to-day account management as a senior account executive at Thielen.

“I enjoy working with Thielen,” said Looney. “Our agencies have different areas of expertise and the aligning of forces only heightens the already-stellar client service.”

Thielen founded Mike Thielen Advertising in 1969 to create an agency that would compete in producing advertising, marketing and public relations on par with the best in the world. Today, Thielen Ideacorp has 27 employees and has been ranked among the top 500 advertising agencies in the United States by Advertising Age Magazine.

Looney Advertising was founded in 1960 by Charles Looney. In 1987, Blair Looney acquired the business from his father and began shifting the client focus to retail clients committed to building client/agency synergy through innovative solutions that generate sales results. Looney had 7 employees.